Loratadine. And drug companies.
Allergies the past week. I don’t have them as bad as I did when I was a kid, where fall-winter was a long string of endless runny noses and sneezing, but as an adult, I still go through “the mucous jags” at least a couple weeks every season. This time, it’s a dry, but sudden and violent sneezing, with a really bad, sort of itchy feeling on the skin of my face that’s worse than the sneezing and persistent runny nose. It’s as though my head suddenly decides that it just can’t stand my skin, and wants out. It’s kind of unpleasant.
These days, I pop a generic Claritin (Loratadine), wait about 24 hours for it to cycle, and can almost forget about allergies at all. Sure, my skin gets as dry as a desiccated corpse’s, and reality briefly has a plasticky edge, but at least fluids aren’t dribbling out of every hole in my face.
Keeping in line with my hipster jackass ethic, I don’t really trust drugs or drug companies, but slobber and grovel for any chemical that eases the terrible pain of existence. All the same, it’s good to know what goes in you.
Further in line with the aforesaid ethic, I went to Wikipedia to read about how the drug works, since it works so well. Here’s a fun little tidbit that I learned along the way:
“Loratadine was eventually approved by the FDA, and in 2001, its last year on patent, it accounted for 28% of Schering’s total sales. Although an FDA advisory panel ruled that Loratadine was safe enough to be sold over the counter, Schering opposed such a decision on the grounds that it would reduce the price that could be charged for the drug.“
It’s important to note here that for years, I had to take non-scrip allergy medication, frequently enduring the side effects just so I wouldn’t have to deal with a plague of allergies every year. So here I learn that I could have taken Claritin for years before it became a simple over-the-counter affair. Thanks for making me wait so many years for a generic, you money grubbing bastards. Do you think they just do this with basic quality-of-life drugs?
Wait, it gets better. Listening to This American Life a few weeks ago, I listened about how drug companies will stretch the profits of medications with expired patents by combining them with other drugs, or slightly altering their chemistry so that they can patent them anew, and severely marking up the prices of the drugs. They pair this method with massive marketing campaigns directly to consumers and doctors, such that there is pressure on both to request the new, expensive, and sometimes only slightly changed drug. (According to This American Life, this is at least partly responsible for out-of-control insurance prices.) Think this happened with Claritin/Loratadine?
Schering launched an expensive advertising campaign to convince users to switch to Clarinex (Desloratadine), which is a metabolized form of Loratadine. A 2003 study comparing the two drugs found that “There is no clinical advantage to switching a patient from loratadine to desloratadine.”
Clarinex, of course, is only available by prescription. Ask your doctor now! (But don’t ask if it’s the same as Claritin.)
Don’t be surprised if, sometime in the near future, drug companies start lobbying, hard, to extend the patents of their drugs, much the same way that major content copyright holders such as Disney and Viacom are desperately trying to extend the copyright lifetimes of music, movies, and trademarked characters.
Of course, Americans love their drugs. (Who doesn’t?) Given the backlash that will likely occur, they’ll go about it some sneaky way, perhaps cloaking it in some protective initiative: Americans must protect themselves against the wave of dirty immigrant drugs. And it’ll fill me with disgust, and I’ll have to start drinking again.